In 1979 Kevin Heath, owner of Dance America, was coaching football and helping the drill team at Ben Lomond High School in Ogden, Utah. He realized that girls who danced and cheered were paying thousands of dollars per year and were training for up to 20 hours a week and only performing a few minutes a week. In comparison, the boys who played ball were paying a couple hundred dollars a year and were performing up to 2 hours a week. That’s when Dance America, formerly Rainbow Productions, was born as one of the few companies in the United States who directed dance competitions. During the first four years, the only groups to compete were high school and junior drill teams. In 1986 after changing their name to Dance America, they also changed the look of competitions to include not only Jazz and Show divisions but all the other forms of dance. In 1989 an entire competition was developed to exclusively serve beginner dancers. Dance America has directed competitions in Utah, Idaho, Wyoming, Nevada, and Texas. They have added camps, workshops, and conventions over the years.
The Dance America staff is made up of some of the top professionals in their field. Dance America is proud to announce that all those who compete in our dance competitions, attend our summer camps, and learn at our dance training workshops, are treated with the respect, dignity, and love that all people should be treated with. We believe that all dancers should get the feedback and attention they deserve for their hard work and hope they leave our events as winners no matter how they performed. We are thankful for many groups who have been with us since we started and also any new groups who plan on attending one of our events for the first time this season.